BEST MASCARA LAUNCH
NATorigin Lengthening Mascara ❒ Currently the only mascara approved by Allergy UK. Made with minimum 98.5% naturally-sourced ingredients according to the principles of ‘bio- inertia’, to minimise the possibility of any allergic or intolerance reaction. ❒ The natural formulation with artic raspberry oil and red algae is specifi cally designed to strengthen and lengthen eyelashes. Free from parabens, phenoxyethanol, phthalates, mineral oil, formol, silicone, chrome, and sodium laureth sulphate. ❒ Available in four classic colours (black, brown, blue, green) in recyclable packaging. Vegetarian Society-approved and shortlisted for ‘Best Health and Beauty Product’ in its 2010 awards.
Collection 2000 Big Fake False Lash Effect Mascara ❒ Collection 2000 Big Fake False Lash Effect Mascara has been specially designed to double your lash length in one swoop, and has fast become a must- have beauty buy. ❒ Using unique 3D lash coating tube technology, the mascara plumps and stretches each individual lash without clumping or smudging. ❒ It also introduces the biggest brush yet from Collection 2000, and boasts new slim-line, sleek and sexy packaging. Available in black and ultra black from Boots, Superdrug and other selected retailers.
Technic Natural Lashes Mascara ❒ Natural Lashes by Technic is a clear, natural mascara made using a seaweed-enriched formula that moisturises and protects lashes, helping to protect from brittleness and dryness. ❒ The clear mascara is perfect for creating a natural yet polished day time look, or can be used as a conditioning night time treatment. ❒ Stylishly packaged, complete with easy-to-use brush and great value, Natural Lashes is the perfect mascara for budget conscious consumers who want sexy lashes.
Givenchy Phenomen’Eyes Waterproof ❒ The famous, patented Phenomen’Eyes brush applies its talent to a waterproof formula. The little multi-position ball reaches everywhere to coat even the tiniest lash. ❒ Horizontally, vertically, over or under, the brush encircles lashes around 360 degrees and allows for freestyle application. No eyelash is neglected. ❒ Unlike traditional waterproof mascaras, Phenomen’Eyes Waterproof has an exceptionally fl uid, lightweight formula. Containing very little wax, the airy texture can be fl exibly sculpted onto lashes. Fluid polymers adhere to eyelash fi bres from the root to the tip, while Arabic gum sets the astonishing curl formed by the brush.
Cargo LashActivator Extreme ❒ LashActivator Extreme boosts lash length by more than two times when compared to a regular mascara and is clinically proven to give longer and thicker looking lashes in 15 days. ❒ A revolutionary double-ended primer/mascara that stimulates the growth of lash follicles, promotes lash vitality and reduces lash loss. LashActivator Extreme is safe, non-irritating and effective. ❒ On one end is a specially formulated, transparent LashActivator primer; on the other, the best-selling LashActivator Mascara formulated with marine algae extracts and a peptide-biotin complex.
Rimmel London Lash Accelerator ❒ Rimmel London Lash Accelerator is a new breakthrough, lash lengthening and strengthening mascara from Rimmel London. ❒ Lash Accelerator features an advanced formula incorporating the exclusive Growlash complex, to help promote the natural growth of beautifully long, remarkably strong lashes. ❒ Lashes appear up to 80% longer instantly, and up to 117% longer after just one month. Over time, and with continued use, lashes appear even fuller, lusher and stretched to amazing lengths.
www.purebeauty.co.uk
September 2010 Pure Beauty
59
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