continued from page 9


comes up about you—if anything—and see if any- one else sharing your name makes it to the top of the search engine’s surface. Do some spring cleaning on your Facebook page to ensure curse words and drunken photos aren’t lit- tering your profile. Then, build an Internet hub to serve as a road map to lead employers to your blog, Facebook and Twit- ter account, along with any additional sites you’d like interested parties to visit. Ambron emphasizes


Patrick Ambron of Brand-Yourself: “Understand that the web and everything you post is now your


first impression.” $30


the importance of own- ing and sculpting your own website, suggest- ing that students buy a domain name at a place like www.godaddy.com for less than $15 for a year. To keep in touch with the latest trends in their desired career industry, Ambron encour- ages students to build an RSS feed—a rich site summary—that delivers pertinent web content to students in one digital package. As long as the thought of blogging doesn’t make you tired, Ambrose suggests blogging at least once every two weeks. “Again, it fuels search engines,” he adds. Lastly, while on the hunt for a job, Ambrose


says students should do more than submit a resume and request a job. “You should use Twitter to interact with industry leaders,” he notes, adding that students should comment on employers’ posts to showcase their interest. “Suddenly, they know who you are.” Additionally, it’s important to use a single, professional photograph. “That’s branding


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your face, letting people know who you are,” he states. “The most important thing is con- sistency.” For more tips on creating your own brand, Ambrose instructs interested parties to visit www.brand-yourself.com or e-mail info@brand-yourself.com. So seriously, people—keep your clothes


on, zip your people-zinging lips, refrain from brandishing the one-finger salute and keep pictures capturing your status as keg-stand champion folded fondly in the archives of your computer’s hard drive. Your pride—and your soon-to-be debt-riddled pockets—will thank you.


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Student Survival Guide 2010


11


MICHAEL DAVIS PHOTO


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