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www.IndependentRetailer.com COMPANY UPDATE Kole’s Closeouts Add Variety
SURPRISE YOUR customers with unique new items, and they’ll be back regularly to see what else is new. Carson, California based, Kole Imports, is one of the discount store in- dustry’s leading wholesalers of closeout merchandise, offering great deals on unique, fast sell- ing closeout items. Following are some closeout buying tips from Kole Imports: • Think about things from
your customers’ point of view. They came to your store look- ing for specifi c items they need, but if they see something they like and it is priced right, they’ll
add it to their order. Purchasing items they weren’t expecting to buy makes a shopper’s experi- ence more fun, like a treasure hunt. And if they have fun shop- ping in your store, they’ll be back again soon. Retailers can fi ll this need and increase prof- its by carrying closeout items. • What kind of closeouts to
buy is up to you, and it depends on where your store is located and what your customers’ inter- ests are. If you’re not sure what your customers like, ask them. If you’re looking to add impulse items, look for merchandise to position near the cash register, like small toys, lip gloss, key chains, and tools. If you’re seri- ous about letting people know what’s new in your store, put a display in the front to feature new items, and update it when- ever something new arrives. • Keep your closeouts
relevant and interesting by in- continued on page 87
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