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info@myshoppingtree.com COVER STORY Toys, Gifts &
Novelties Forecast continued from page 80
much as $30. There is no fi xed minimum order requirement in terms of price, but buyers must order by the case. Each item is packaged in a different quan- tity per case. Very often, items may be
seasonal, such as sports based products. In these cases, the time of year might be just as important a factor as price point. For Prizes, a wholesaler of licensed sports items, this has certainly proven true. Foot- ball season is the busiest time of year for the company, and a lot of buyers are interested
TRADEX is the Largest Manufacturer and Distributor of Handicrafts and Smoking Accessories
www.wholesalecentral.com/tradexusa
in souvenirs and novelties for local and favorite sports teams. NFL teams and college football teams are usually the most popular. Football season predominates Prizes’ sales, accounting for more than 50 percent of the annual total.
“The buyers, as always, like E A N D C R
E S S
O
R I
Tradex USA Corp Toll Free: 866-594-6333 ext.100 146 W 29th St Suite 3W1, New York, NY 10001
Cards ®
82 September 2010 Visit
to buy items that refl ect current trends,” says owner, Tom Por- tale. “Prizes in particular sells licensed sports items. It’s a very seasonal business; July, August, September, October are our best, and that’s related directly to football season.” Portale ad- mits that there has been a bit of a slowdown in recent years. It seems like the bigger compa- nies are buying less, to ensure that the product comes in and goes out. There are also fewer companies buying, and some of the smaller mom and pop stores are just no longer around. It’s a combination of fewer compa- nies purchasing and the larger companies buying less prod- uct. The customers still want to buy, but they have limited resources. Nevertheless, lower end priced items still sell better continued on page 84
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