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collectors and hobbyists of an older age, due to their high cost. But these days, the technology is so commonplace that mini helicopters have been entering the market with a lower cost, allowing them to be purchased by more than just the hardcore hobbyists. Right now, customers of all ages are showing interest in helicopters, and cutting edge technology, including gyroscopes and multiple directions of move- ment, has put them among the highest selling items on the toy market for the past few years. “Because of these improve-
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ments in technology, they’ve become more easy to manu- facture with certain kinds of features, that before were very expensive to do,” says Perl. “Right now helicopters are sell- ing at retail stores for $100 or $150, and three or four years ago they were going for more than $1,000. This is the main thing, the reason more people can get the kind of helicopters that
many years ago nobody could. Just like with computers. In the beginning it was very expensive to have a computer with a lot of power. Only the big corporations had the ways to get them. Then the technology was more and more accessible, and the small computers today have more power than any giant computer before, and are more available to people.” Between cars and helicopters,
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Perl offers a wide variety of re- mote control toys, with wholesale prices covering a broad spec- trum, ranging from $9 to $200. Further details on wholesale pricing are available at the com- pany website, www.emirimage. com. Perl reports that many of his buyers are successful mark- ing up as much as 300 percent, with even the $9 or $10 whole- sale priced items retailing for as
continued on page 82 Online at INDEPENDENTRETAILER.COM
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