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www.IndependentRetailer.com KIOSK KORNER Made In The Shades
from 100 to 150 styles. You are still able to get a full doz- en glasses per style out there. The starter kit is more of an option for someone who owns a small shop, new to the busi- ness. maybe a salon, and they may buy ten different styles in a little countertop display.” The kiosk customers are
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buying greater quantities than that from the get go, because they have to stock a full kiosk. “Whether they are buying from one company or multiple com- panies, they typically need 100 styles to fi ll up a cart,” accord- ing to Bryan. The company has no minimum order, but custom- ers have to buy a dozen glasses per style. At larger quantities, they “absolutely” offer volume discounts. “Sunglasses start in the $20 to $24 a dozen range. And we discount from there, depending on the volume,” he says. Wholesale prices are avail-
able on the website to customers who register as wholesalers, but Bryan cautions against focusing on those numbers. Although people who are first time shoppers can logon to use the website as wholesalers, “that’s
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