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Quality Model Cars continued from page 55
point, he has a great deal of experience monitoring project development, and car compa- nies know exactly what kind of products he is capable of pro- ducing, even with a factory that may not necessarily be famil- iar with the licensed products. “Even if the particular factory is not all that familiar with a certain license, I can monitor and help them,” he says “I can give them guidelines on how to develop products. So with all that in mind, the companies know what kind of products I can produce, so they give me
the license. The experience and knowledge really help.” Autotec sells its products
to a wide variety of retailers, including department stores. But mainly, the buyers who do
business with the company are collectible stores, hobby shops and gift shops. Collectors are always on the lookout for the items that Autotec produces. The Ford Shelby is a very hot item of late, as is the Mercedes
SLS. And this year, Lin expects to have quite a few new models coming in, with many future hot items. In order to determine the best products to license, Autotec conducts extensive marketing research. It’s impor- tant to determine what models are currently on the market, and which are not. Customer requests are also very impor- tant in terms of making these determinations, and Autotec gets a lot of them. Recently, the Ferrari 599 XS model was intro- duced due to a large amount of customers asking for it. Part of the reason for this may be that the car itself is not currently available in the market. Once
continued on page 57
56 September 2010
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