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Autotec Offers Quality Model Cars
LICENSED MINIATURE model vehicles make up a category that is as competitive as it is popu- lar with consumers. One of the companies experiencing great success selling them wholesale (for years) is Autotec. Special- izing in model cars, but also producing many other types of related products, Autotec has proven that quality and integ- rity go a long way, both with the licensors and with retailers looking for saleable product. The company went into busi-
ness six years ago, and owner, Shermin Lin, was in the busi- ness of licensed cars and toys long before that. He was able to start the company with a lot of licensed products, contracting factories in China to manufac- ture them. His experience and longevity in the business has helped him hold on to some of the most prized licenses in the business. “That’s why we have a lot of Ferrari, Lambourghini, Toyota, Ford and General Mo- tors products,” he says. “It’s not easy to obtain those licenses. The number one challenge is the competition, and there’s also the up-front investment. We have to make it precisely to their styles and at the scale they want. These car factories don’t want to just give out li- censes to everyone. They are very selective, as far as the ca- pabilities and integrity of the
manufacturers that they work with. They have to be able to make it to the precision of their models, and the styles. They have to follow their instruc- tions and guidelines, including the packaging and advertising materials. It has to be very pre- cise, so it’s not easy to obtain these licenses.” Lin has been working with
Ford, General Motors and Mer- cedes since 1992, and those relationships have grown very strong over the years. At this
continued on page 56 DOLLAR $5 STORE
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INDEPENDENTRETAILER.COM for Industry News & Updates September 2010 55
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