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www.IndependentRetailer.com NEWS Car & Glass Marker
Write On™ Car Marker goes on bright white and wipes off fast!
This truly temporary, multi-purpose marker makes writing on cars a
cinch...and with no worries!
Retailers Must Reach Out
Free Counter Displays!
It's great for parties, weddings, graduations, school spirit, towing, car sales, racing enthusiasts, window advertising and many others!
www.CarMarker.net (713) 977-1577
9807 Harwin Dr. Unit C Houston, TX 77036 Happily made in the U.S.A.
RETAIL MANAGERS need to change their corporate culture if they want to make the most of all their assets, whether digital or physical. That’s the conclusion of a new study conducted by Retail Systems Research, in partnership with the National Retail Federation. According to the study, “Creating a single brand identity across all channels,” remains the top oppor- tunity for most retailers. The study, titled, “The Cross-Channel Wake Up Call,” focused on how retailers can achieve the goal: Learn about emerging con-
sumer behavior. The study points to the example of Apple’s iPhone.
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Overnite Capital | 16033 Bolsa Chica #104-204 | Huntington Beach, CA 92649 Email:
KGeorge@OverniteCapital.com
16 September 2010 Visit
The transformation of how custom- ers use their phones to get product and retailer information came very quickly. Companies have to stay on top of the latest trends in customer shopping, and not only enable that new behavior, but anticipate it. Enable a single view of the
customer across all channels. At issue here is the tendency of customers to approach a single transaction through multiple chan- nels. They browse the company website for information, then come into a store to shop. They visit a store, but look for more information on their smartphone while still in the building. Successful retailers will understand this behavior and present a common brand identity across multiple channels. Look to technology to pro-
vide the road map forward. Big obstacles to channel integration include a reluctance to change legacy information technology, and to devote the budget required to do the job correctly. According to the RSR results, “Winners are more aware than ever that mis- aligned incentives stand in the way of further progress towards process integration to enable cross-channel retailing.” The study issues a warning:
the more profi table customers are those troublesome consum- ers who cross channels. “Retailers that are not cross-channel are not only leaving a lot of value on the table, but are actively encour- aging customers to shop with other retailers.” ■
Online at INDEPENDENTRETAILER.COM
T.M.
Car & Glass Marker ...Wipes Right Off
DIRECTIONS: SHAKE WELL. Remove cap. Flex sponge to wet tip. Apply to clean, smooth surface. Dries super white. Wash off with water ONLY. USE NO SOAP.
CAUTION: DO NOT USE on vinyl, rubber, or in any way that obstructs vehicle operator’s vision.
SisBro Industries, Inc. Houston, Texas 77036
2 Fl. OZ.1 2
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