| IHRSA Report | Member News
Instructors win because they absolutely love what they do, and it provides them with a steady, lucrative income. Partici- pants win because they see results and actually look forward to exercising. And the Zumba brand continues to grow because people want to know what a Zumba Fitness-Party is all about. It’s truly rewarding work. We’re all very passionate about the Zumba program.”
Opportunities “We’ve already seen that the Zumba Fitness-Party has tremendous staying power. There are health clubs that have had the Zumba program for over five years, and it’s still going strong. Now, we’re seeing terrific opportunities with our specialty programs. We’ve already trained more than 5,000 instructors in our seniors program, Zumba Gold. And we’ve successfully launched Zumba Toning, a body-sculpting class that uses weighted, maraca-style dumbbells. This month, at the Zumba Convention, we’ll launch two new programs: Aqua Zumba, our new water-based workout; and ZumbAtomic, our fun-filled, dance- based exercise program for kids.”
Challenges “Right now, our biggest challenge is keeping up with the insatiable demand from international markets. There are several issues to handle when launching a program in a new country, including language, logistics, and communica- tions. During the past 12 months, we’ve successfully hosted nearly 60 training workshops in more than 15 countries. It’s been quite an experience, but I believe we got it right. For example, in the Netherlands alone, we trained over 1,000 instructors. We’ve had to create an international Zumba Workshop team just to make sure we can keep up. “Another challenge is an unfortunate
reality. There are ‘illegal’ instructors out there teaching classes using the Zumba
Zumba throng at IHRSA convention
name, but who aren’t officially trained and licensed by Zumba Fitness. We’ve already successfully cracked down on some of them, and will continue these efforts to protect the Zumba brand. Our Website,
zumba.com, has an instructor locator function that lets fitness facilities type in a specific instructor’s name to check on their status. It also allows them to find a listing of licensed Zumba instructors in their area.” —|
– Jon Feld,
jfeld@inc.com » CBI UNBOUND DOES ZUMBA
Recently, CBI associate editor Mia Coen and her mother, Melissa, checked out a Zumba class at the South Shore Athletic Club, in Cohasset, Massachusetts. Mia wrote about their exciting and enlight- ening experience in “Mother-Daughter Zumba Party,” the July 21 blog entry on CBI Unbound. “I’ve tried Zumba, and it gets two thumbs up in my book,” she concludes. Read all that she has to say by logging on to
http://cbiunbound.ihrsa.org.
Zumba Fitness, LLC Pro Forma
Year Founded: 1999
Annual Growth Rate, 2007-2008: approximately 100%
Projected Growth Rate, 2009: approximately 130%
Projected Growth Rate, 2009: approximately 130%
Employees: 38 full-time, 60 part-time, 30,000-plus instructors
Clients: 40,000 locations in 75 countries —|
www.
ihrsa.org | SEPTEMBER 2010 | Club Business Internat ional 95
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