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Restaurants and halal groceries in need of more brand support


A product doesn’t sell without market- ing, but in the age of satellite TV and the internet this does not always come cheap. The big brands have to jostle with each other to grab the attention of their audience and this pushes up prices. To get the privilege of a point of sale putting up hoardings, billboards or marketing materials in a supermarket, brand names have to pay a significant rent. Some get free stock instead of rent; others get fridges free, wrapped up with a brand name.


But some big companies are adver- tising their brands using hoardings in small halal grocery stores without paying anything to them as rent nor giving them any incentives or discounts for selling their products. One shop- keeper told Spice Business : “We pay


rent for our shop but the big brands use part of it to advertise without paying us anything. We give them this privilege in the hope that their famous brand name will pull in customers to our shop, but they do not even give us any incentives or discounts for selling their brand.”


Perhaps curry restaurants are better at dealing with brand names than the small grocers. As restaurant owner


Razu Ahmed of Haweli comments, “Indian beer companies, rice, choco- late companies, distributors and other branded companies give us very good marketing support by way of promo- tional incentives in order to sell their brand.” However there are many other products and services that do not offer support, including banks and credit cards. Mr Ahmed says, “They must now wake up to our desire and support our business.”


Violence erupts at human rights seminar


A seminar at the London School of Economics, entitled ‘Bangladesh: democracy, good gover- nance, human rights – the role of political par- ties’ erupted into violence when members of the Awami League and the BNP parties clashed. At one stage supporters of the rival factions started hurling abuse and chairs and fighting. At least four persons, including Jubo League leader Rashedul Haque Badshah and BNP leader Sharifuzzaman Tapan, were injured. Some needing stitches in head wounds.


The situation was described as ‘frightening’ and a number of those who were planning to take part in the seminar left.


Spice Business Magazine


29


August | September 2010


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