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Copycats taking shortcuts to success


Some new restaurants are trying to take what amounts to a shortcut to success. They are copying the names of estab- lished restaurants, which make people in the area think they are branches of these more famous establishments.


But when diners visit them, and are disi l lusioned with the ser- vice, the ambi- ence and the food, the big name restau-


rants, which spend a lot of time, effort and investment to reach the peak of their profession, can be damaged in reputation. One restaurant copied the name of Le Raj in Epsom Downs but Le Raj sued the restaurant and they had to drop the name. Other well- known restaurants such as Jaipur and Cinnamon Club have also sued restaurants which copied their names and justice has been done on many occasions. Similarly Vujon, Tamarind, Bombay Brasserie, Red Fort, and Café Spice have also been copied.


According to Enam Ali owner of Le Raj, “These copycats are shameless and have no respect for the industry. We are very fortunate that this is a country of law.” Enam also points out that the British Curry Awards is now a regis- tered trade mark, so anyone using the trade mark without permission can be sued.


Some curry events are stealing the names, logos and images of famous curry awards and giving awards to undeserving restaurants because they do not have the experience and a proper panel of bonafide judges. Spice Business believes action should be taken against those who copy or imitate restaurants and awards. Otherwise the reputation of the industry as a whole could suffer.


Spice Business Magazine


27


August | September 2010


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