Product Path and Strategy Worksheet


Use this worksheet to help identify the three essential elements of your product strategy. Remember services are “products” too. Summarize your products in the table below, and provide details thereafter.


1. Product Path Do you have different target markets for your clients? If so, name them below at the top of each column. Then list the path of products you’ll want them to consume, in top down order. Note your first product could be free or a free limited trial to build rapport, credibility, trust.


Perfect Market #1:


(list products in order of consumption)


Perfect Market #2:


(list products in order of consumption)


Perfect Market #3:


(list products in order of consumption)


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