BUSINESS AND PROFESSIONAL DEVELOPMENT TRACK


SEMINAR SCHEDULE : BUSINESS AND PROFESSIONAL DEVELOPMENT TRACK


FRIDAY, 8 OCTOBER 2010 10:30 A.M. – 12:00 P.M.


EMOTIONAL INTELLIGENCE IN ACTION : GETTING ALONG TO GET THINGS DONE Merit Gest, GFC Enterprises, Aurora, CO USA


In a tough economy, it’s the soft skills that yield hard results. In the past, we thought IQ was the key to success in life. Research now shows that it is our abilities to understand our emotions that separates the winners from the rest of the pack. Emotional intelligence is one of the most important concepts to hit the business world in recent years, and it reaches into every aspect of your business. After this session, you will walk away with an understanding of 15 primary Emotional Intelligence attributes and how to put them to work for you.


1:15 P.M. – 2:45 P.M. EXPLAINED : FACEBOOK AND TWITTER FOR BUSINESS


John Kuehl, Promotional and Advertising Manager, ETC, Middleton, WI USA There are countless social media apps and services out there, but Facebook and Twitter are two that stand above the rest. In this session, we will examine in detail the practical, actionable ways these tools can be used to help your business, and discuss methods for determining the value


and effectiveness of your efforts. SATURDAY, 9 OCTOBER 2010


8:30 A.M. – 10:00 A.M. PRESENTATION SKILLS PART 1 : 5 ESSENTIAL ELEMENTS OF A PERSUASIVE PRESENTATION Kristin Charles, Ph.D., Business Consultant, DePere, WI USA You are pitching a design on the hottest project in town. After weeks of teamwork and creativity, you are certain you’ve nailed the design. Somehow, the pitch to the architect and building owner falls flat. What happened? Why didn’t your brilliance speak for itself?


Design is only half the job. Communicating your design persuasively is what gets people to sign the contract. In this session, you will learn a five-step tool called Monroe’s Motivated Sequence. This tool has been researched and proven to motivate audiences to act on your information. You’ll learn how to pique interest, invoke client need, anticipate and dispel resistance, illustrate benefits, and close the deal.


10:30 A.M. – 12:00 P. M. PRESENTATION SKILLS PART 2 : ANATOMY OF A PRESENTATION : TRICKS OF THE TRADE Kristin Charles, Ph.D., Business Consultant, DePere, WI USA We all know that the basic body parts of a presentation are introduction, body and


conclusion. But what about the ligaments that hold the presentation together? What makes an introduction strong? How do you end with a bang? What about when someone throws you off track? How do you engage your audience?


In this session, you will learn the organizational tricks of the trade that effective speakers use to stay on track and engage their audiences. You’ll walk out of this session with a checklist for macro and micro-organization elements, strategies for handling side-track conversations, and tips for engaging visual, audial and tactile learners.


1:45 P.M. – 3:15 P.M.


THE DESIGN PROBLEM? ME? Jeffrey Miller, IALD, Jeff Miller + Company Inc, Seattle, WA USA


Chauncey Bell, Chauncey Bell + Associates, Seattle, WA USA


While it seems that the general public’s awareness about light and lighting has never been at greater peak, it’s just as likely we could experience steady decline of the visual realm as cities rush to control costs, standards are encroached, light is legislated and green technology moves to the forefront. This session will explore ways that lighting designers can re-shape their mission and outlook as market expectations continue to change.


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