trends: sportswear
Images on this page, clockwise from top left: Natural formations and spiritual awakening are represented in the Primal trend; tennis and hiking are the key sports to Primal.
Across page clockwise from top left:
Illustrations depict the Innovate trend; Innovate focuses on dance and urban sports; science is a key inspiration.
Primal a renewed sense of spiritualism evokes an affinity with the natural world and the rediscovery of the instincts buried deep within us all. Many modern lifestyles have led to a detachment from our environment, pushing us towards an empty, cold future and a despondent attitude towards the inevitable crisis of climate change. The rebirth of a new spiritual civilization suggests a resourceful and nomadic living close to nature, stimulating a drive for creating beauty and progress out of disaster. The emergence of ‘open religions’ promotes feelings of optimism,
together with a collective concern for the health of the planet. Artificial materials are discarded in favour of the dishevelled bounties of our natural habitat, while a celebration of the elements and their awe- inspiring power brings an energizing appreciation of the planet as a pulsing, breathing organism. A conscious effort towards environmental change encourages exploration of ancient worlds and practices of old, especially those of pagan worship and culture. A need for authenticity results in an earthen and imperfect aesthetic with fossils, geological patterns
and natural textures providing inspiration. An admiration of the allure of raw materials and the intricate patterns, rich colours and inspiring textures of our natural environment translates into a trend that sees beauty in the flawed and the primitive. Primal focuses on the sports of tennis, yoga, pilates, martial arts, hiking and climbing for the season. Raspberry and lime gold combine with natural shades of clay and stone, to replenish the human spirit and broaden horizons. An athletic union of hi-tech purple and field-track brown is offset
with understated shades of oatmeal and olive evoking a sense of primeval energy in the competitive world of sports.
Primal looks to meditative sports such as yoga and pilates for the female activewear market, resulting in a relaxed and elegant aesthetic. Elements of dance bring a fashionable edge with scooped and off the shoulder necklines, silk-jersey mix harem pants and soft drapes. For the male market, equally expressive martial arts become the focus. Folded waistbands, gathers, ruching and contrasting flatlock create subtle texture to simple and comfortable garments. Enlarged armholes allow for freedom of movement and add an urban edge to the style. Rough finishes and frayed edging reference the natural aspect of the trend. Close fitting garments and figure hugging styles are essential for both yoga and pilates where the instructor examines muscle shapes and posture. The great outdoors also provides essential inspiration for the Primal range. Hiking, climbing and sports that embrace the elements require tough materials, durable fabrics and functional features. Chunky soles, fur trims and padded garments hint at a nomadic warrior influence, while military touches are added with epaulettes and patches. Reinforced knees, elbows and shoulders allow for wear and tear with clips, clasps and hooks allowing for a utility ethos. Outdoor sports brand
28 Department Store Buyer
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