trends: sportswear
Alternatively, Canadian company Sun Dry Technologies have launched a range of quick drying clothing, including bathing suits and board shorts.
For design targeted at runners,
developing a wide range of disciplines that reflect a consciousness of our effect upon the environment. The result is a simple and honest beauty that reflects the need for a dramatic lifestyle purge. Within the sportswear market, Synergy focuses on watersports, running and winter sports such as skiing and snowboarding. Inspired by the Northern Lights, colours are an active array of metallic pink, nova purple and star grey sprinting across the night sky giving an intense physical edge. Coupled with turf green and vibrant turquoise, these appeal to the senses. The urban street scene also influences this palette with the juxtaposing of urban greys with graffiti inspired neon hues. Active trends, focused within a watersports range, explore the streetwise appeal of surfwear. Contrast colour piping, bold panelling and quilting are key for a look that is simple with vivid and colourful prints and graphics. Advances in fabrics and technologies for water sports inevitably centre on keeping warm and staying dry. For water sport fanatics, the development of a high-tech heating system aims warmth at the body's most important internal regions when extreme cold conditions are encountered. The H-Bomb elements are placed along the spine to warm the core and encourage the body to keep pumping blood to its extremities.
reflective clothing is key and a feature that can create eye- catching and creative patterns, contouring the body and trimming panels. Strategically placed air vents and mesh panels allow the wearer’s skin to breathe while tech features include built in iPod slots and controls. Laser cutting is utilised both for smooth hemlines and decorative patterns, tying in with a trend for 'radical handicraft' techniques. Adidas has developed a range of clothing encompassing Techfit Powerweb technology. The garments aim to control muscle vibration therefore reducing tears and minimising the effects of delayed muscle soreness. Winter sports such as skiing and snowboarding are also explored. For women, femininity is retained through thermal base-layers that feature decorative top-stitch detail. Fur trim, printed linings and unusual quilting creating texture are all key features. Function is essential to extreme sports with bonded seams, elastic cinches, zipped trouser legs and concealed pockets. Layering is vital for snow sports. The company 3M has introduced a new thinsulate insulation material that aims to minimise odour. X-Static fibres have antimicrobial properties that provide outstanding warmth but also unique odour control technology. In response to customer demand, W. L. Gore and Associates have designed Gore-Tex gloves with the latest X- Traft technology. By permanently bonding the liner of the gloves to its inserts, a high level of grip is maintained and is also waterproof and breathable, essential in a sport involving a sustained physical activity in extreme conditions.
Primal
In Primal a renewed sense of spiritualism evokes an affinity with the natural world and the rediscovery of the instincts buried deep within us all. Many modern lifestyles have lead to a detachment from our environment, pushing us towards an empty, cold future and a despondent attitude towards the inevitable crisis of climate change.
Department Store Buyer 27
A new era is dawning. A fresh model for living is sought, as we move away from decades of excess and look to the Nordic states for inspiration. Innovative design meets a Scandinavian aesthetic for minimalism that retains a sense of warmth.
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