LATEST NEWS FROM DS SMITH PACKAGING


Material Take Away A


t DS Smith Packaging Livingston the pressure was on to deliver a cost effective and sustainable solution to its customer, Patak’s. To prevent damage the customer's Indian bread was transported in a case turned on its side. For strength, the fluting ran around the case and had to be produced on two machines meaning two passes in the factory. When in store, the packs were turned the right way up for maximum product visibility on the supermarket shelf. The pack was re-engineered to have a conventional flute direction eliminating the need for an additional


machine process at Livingston. The designer saw an opportunity to improve the aesthetics of the pack and designed a tuck over on the display face to give a much better and cleaner finish in store. The material used was reduced by 20% and the factory even saved on corrugator trim. The stronger box meant the customer could put the box upright on the pallet, increasing pallet utilisation by 8% as well as reducing logistical costs and carbon emissions. It just goes to show how by design, DS Smith can help customers save money, improve environmental impact and support all the way through to the point of sale.


Outstanding display for new


Fine packaging for fine confectionery


Henry Goode’s Soft Eating Liquorice brand, with high quality retail ready packaging. Originating from Tangerine’s Pontefract site, the new product has already won the Gold award in the confectionery category at the 2010 National Food and Drink Awards run by grocery trade publication, The Grocer. The product was highly rated for its overall market appeal, product taste and packaging. The one-piece easy open pack, meets the needs


D


of Tangerine’s packing processes and fulfils retailer requirements. The corrugated pack has been optimised using DS Smith Packaging’s PackRight tools. The performance of the case, in terms of stacking strength vs. perforation opening, is integrated with other factors such as pallet size and transit requirements.


S Smith Packaging Clay Cross has supported the launch of a new product, under the


This 4 colour pre-printed pack, developed to coordinate closely with the primary pack, offers outstanding visual impact for this brand. Highly visible, the product is easy to find in the back of store and, when arranged as a family on the shelf, the unit provides strong visual differentiation against other brands in the category.


Melts brand The ability to create high levels of product awareness is fundamental to the success of a new product launch. That’s why Thorntons chose DS Smith Multigraphics to design and manufacture a very appealing freestanding display unit (FSDU) for the new Melts range. The brief was to ensure that the unit was highly visible in store, standing out from other displays and matching brand colours perfectly. The purpose was to communicate the benefits of the new product, announce new promotions and give the brand more presence and impact in store. It would also help Thorntons achieve rapid coverage of the new product in a wide range of retail outlets. DS Smith Packaging’s development work involved both structural and creative artwork design as well as static and transit testing. Once approval had been given to the artwork and structural design, the unit was printed, converted and delivered in just six weeks. Eve Roberts, Customer Marketing Manager of Thorntons, commented: "This type of unit is a great way to communicate brand values via premium cues, colours and design and the display achieved our Melts brand objectives of driving awareness and generating trial of the new Melts proposition.” DS Smith Multigraphics offers high quality Point of Purchase (POP) and Point of Sale (POS) materials, with everything produced in house. There is wide range of capabilities in screen, digital, litho and flexo print, creative visuals and artwork, conversion and fulfilment services. This means that whether you need 2D or 3D displays, DS Smith Multigraphics can supply either individual


elements or the whole package.


DS SMITH PACKAGING Beech House, Whitebrook Park 68 Lower Cookham Road, Maidenhead, Berkshire SL6 8JZ Tel : 0845 260 70 80 Email : sales.support@dssp.com www.dssmith-packaging.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28