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Balita Midweek, Wed. - Fri., July 28 - 30, 2010 FILIPINA From page 9


to excellence, and to hiring and retaining only the best teachers and to delivering the best programs that The Little Gym offers has been recognized by TLGI,” said Castro Limcaoco. “I’ve not met a group of people more committed to improving children’s lives at such a high level of excellence; that’s why I’m extremely honored to be part of The Little Gym family.” In his remarks, Bob Bingham cited Cas- tro Limcaoco “for her many, many years of service to TLGI; for serving us well as business operations consultant [for Asia]; for having done the best-ever job of PR of any franchise owner; for having spent literally hundreds of hours guiding poten- tial franchise candidates in the process of what it would be like to be a TLG franchise owner; for doing an outstanding job run- ning TLGs under circumstances that are tougher than anyone else in this room has ever faced; and for being the only person to own TLGs in two different countries.” The Little Gym of Mandaluyong was the first children’s program of its kind in the Philippines when it opened in Septem- ber 1996, just as the Asian financial crisis hit. Despite this, it preceded the opening of five more TLGs: Makati in 1998, Ala- bang in 1999, Quezon City in 2001, and in Singapore at Forum Shopping Mall in 2003 and Marina Square in 2009.


The Philip-


pines and Thailand are the only develop- ing countries in which The Little Gym is currently operating, although it will open in Shanghai, China before the end of 2010. The Little Gym of Singapore West, one of five operating facilities supervised by Helen Castro-Limcaoco, has been a member of the elite The Little Gym Inter- national’s President’s Circle since 2006, and is its most awarded facility in Asia. Eighty-five per cent of The Little Gym Lead Instructors under Castro-Limcaoco in the Philippines and Singapore are certified


Gold Level Instructors in the franchise’s global Instructor Certification System. Helen Castro Limcaoco earned her degrees in BS in Business Economics, magna cum laude, from the University of the Philippines; MA in International Rela- tions from the University of Pennsylvania, and MBA in Finance from The Wharton School of the University of Pennsylvania. Before buying The Little Gym franchise, she worked with SGV’s Management Con- sulting Division, and Citibank Manila’s Investment Banking Group. She is married to newly named BPI Family Savings Bank President, Teodoro “TG” Limcaoco, and has three children who all attended The Little Gym.


The Little Gym provides a balanced and progressive program of physical activities designed to allow children to participate and experience success at their own pace. With a non-competitive approach to fit- ness and fun, The Little Gym’s programs promote coordination, balance, rhythm and flexibility while enhancing listening, social and cognitive skills. The Little Gym’s curriculum-based model has earned it top ranking among the best in the industry. The company was re- cently named the No. 1 Birthday Party des- tination by Parents magazine and ranked No. 1 in the Children’s Fitness category in Entrepreneur Magazine’s Top Franchises List, also known as Franchise 500. For more information about The Little Gym, please contact Helen Castro Lim- caoco in Makati at 818-3471 or visit www. TheLittleGym.com and www.childrens- success.com. ■


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