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NEWS
Gro team complete 10k race in record time!
The Gro Company ran 10k on Sunday 11 July 2010, in London to raise money for the Foundation for the Study of Infant Deaths (FSID) and everyone completed the race within their personal target and so far have raised over £1k for the children’s charity. The team of seven runners from The
Gro Company headquarters in Devon joined 26,000 runners at the Asics British 10k London race. Starting at Hyde Park Corner and fi nishing at Horse Guards the team ran past Piccadilly, St James Palace, Trafalgar Square, Somerset House, St Paul’s Cathedral, Tower Bridge, Tate Modern, London Eye, Houses of Parliament and Westminster Abbey. The Gro Company has been working closely with FSID, since the company began in the year 2000, to help parents to create a safer sleeping environment for their baby. The Gro Company donate a substantial proportion of income each year to safe sleeping research. There is still opportunity to sponsor The Gro Company over the next month. Please visit; www.
justgiving.com/thegrocompany. Joyce Epstein, Director, FSID, said: “We are so grateful to Gro Company’s enthusiastic 10K team.
Travelling all the way from Devon to London, to run for us on a Sunday morning, shows amazing commitment. With their fantastic support we will be able to raise more money to help save more lives.” Rob Holmes, founder of The Gro Company; “I am very proud of my team for getting involved and
training so hard in order to raise money for our special charity FSID. They have done extremely well raised lots of money to help FISD continue their worthy cause.”
Investment in Australian franchisee
Mothercare plc has announced that it is in discussions to acquire a 25% stake in Headline Group Limited (“Headline”), which operates the Mothercare and Early Learning Centre franchises in Australia and New Zealand. This investment is subject to due diligence and agreement of fi nal documentation.
The investment will be made by way of convertible loan notes with a value of Aus$12.2M
(approximately £7.2M), which will convert to shares in Headline subject to approval of its shareholders. The capital will provide Headline with increased resources to accelerate the nationwide expansion of the Mothercare and Early Learning Centre brands in Australia and New Zealand.
Headline Group Limited has made an announcement on the Australian stock exchange: www.
headlinegroup.com.au/shareholders.html
New Marketing Manager to support the continued growth of Bambino Mio
One of the UKs leading reusable nappy manufacturers has appointed a new Marketing Manager, Genevieve Adam. Gen has previous marketing and sales experience working for a leading woollen textile manufacturer, A W Hainsworth & Sons Ltd for over 5 years. Gen’s B2B and B2C marketing experience combined with her knowledge of online marketing is set to support the continued global growth of the Bambino Mio brand. Gen says ‘Joining Bambino Mio offers me the opportunity to work alongside a highly respected and
prosperous consumer product. I am looking forward to learning more about the reusable nappy market and the nursery industry in general. My main aim over the next 6 months is to move the company’s marketing capacity forward with a focus on digital marketing and social media.’ Gen will be heading up the new Bambino Mio Marketing Team consisting of PR and Marketing Executive Amy Chappell, Graphic Designer James Mathers and a new Digital Marketing Assistant. Bambino Mio’s award-winning reusable nappies and accessories are now available in over 70 countries worldwide. As the company continues to fl ourish in the UK and overseas the new Marketing Team will be focusing on building stakeholder relationships as well as continuing to raise the profi le amongst parents and parents-to-be.
Britax discontinues booster cushions
Britax is always striving to offer maximum protection for children as they develop, and with recent research revealing that one out of four car accidents are side collisions1 fatalities1
, which account for 20% of all child car crash
, it has decided to discontinue its booster cushion – the Britax HORIZON – in August. Whilst booster cushions are better than no child car seat, they offer no side impact protection. Britax offers the UK market a choice of four
award winning high-backed boosters including the ADVENTURE, KID, KID plus and KIDFIX. Whilst UK safety standards currently do not test for side impact, all four of these seats have been designed to keep the child as safe as possible, featuring specially designed head and neck protectors and energy absorbing material to offer optimal head protection and body containment for older children.
Which? – the s
independent, product testing consumer magazine – takes the same view as Britax on side impact protection, and recently issued a statement calling for backless booster seats to be phased out. Richard Headland, Which? Car Editor comments, “Which? welcomes Britax’s decision to stop selling its
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ed out. d,
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booster cushions, and is calling on other manufacturers to do the same. While backless booster seats are better than nothing, they simply don’t provide enough protection.” To coincide with the discontinuation of the booster cushion, Britax is launching an integrated PR and marketing campaign, designed to educate parents about the importance of side impact protection for older children. The campaign includes consumer advertising, an educational video, a series of radio interviews with Britax’s in-house car safety expert and a national news story which looks into parent’s limited awareness of car seat legislations. There will also be a social media element to the campaign consisting of an informative Facebook group called Baby On Board: Keeping our children safe, and an interactive and educational online quiz.
Britax and their retail partners will also be offering
price promotions on the ADVENTURE, KID, KID plus and KIDFIX lines to help parents trade up to a high back booster, offering them superior side impact protection. For further information on the Britax high back booster range and price promotions speak to your local
area sales representative or call 01264 386034. 1
2005 BRITAX Study
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