NEWS
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Clarion announce Out ‘n About have joined the Baby Show for Trade
T
here are now 94 brands contracted to exhibit. Commenting on his decision, Chris Armstrong, UK Sales Manager for Out ‘n About said, “The Out’n’About team is looking forward to working with Clarion on The Baby Show for Trade and it’s great
to be returning to Olympia. Having personally worked with Clarion on The Baby Shows for the general public, I am only too aware that these guys can put on a really great show and, more importantly, get people through the door! We will be using the exhibition to showcase the Phil&Ted’s and Mountain Buggy brands and, if you’re lucky, this may include a few little surprises!”
Matt Miller, the show’s director added, “Phil & Ted’s is yet another example of big brands
who are seeing the value of a fresh new event focussed on the needs of retailers. “Retailers will be coming to this show to see product launches, and in many cases, exhibitors who have not shown in the UK for some years. Many of the key exhibitors are working with us to provide strictly at-show only offers, enabling actual and potential customers to buy smart and/or source new suppliers to help drive sales further.” More companies are signing up each day. Healthquest, Bravado, Tots Bots, Mamascarf,
Avant Direct, Pasante, Snugbaby, Fit 4 Mum, Brollysheets, Plush Baby, Baby Beamers, Green Nippers, and Mamajewels are some of the brands who have joined the Baby Show for Trade’s growing exhibitor list in the last week. For stand availability, please contact Dan Leyland at Clarion Events: 020 7370 8837 dan.
leyland@clarionevents.com
Exclusive distribution announced
Baby Brands Direct is delighted to announce a partnership with Kids Line UK to exclusively distribute their infant bedding and decor to the Baby and Nursery trade. Kids Line’s has established international
roots dating back over 20 years and with an annual turnover of $300 million in the USA they attribute their success to date largely to their ability to create and deliver a nursery haven for both parents and infants. With beautifully designed, fully co-ordinating ranges including quilts, cushions, nappy stackers, mobiles and toy boxes over a fabulous range of colour ways, Kids Line have perfectly understood a new parent’s ‘special purchase’ and provided a means to fulfi l this. Baby Brands Direct offers an easy to use website for independents and department stores to
preview and buy stock online for next day delivery with minimum carriage paid orders at just £200. For more information about Baby Brands Direct and their customer loyalty scheme, simply register at
www.babybrandsdirect.co.uk.
Munchkin, Inc. appoints Marketing Manager to handle UK brand launch
Following its successful acquisition of the UK’s number one safety brand, Lindam, leading American baby brand Munchkin Inc. has announced the appointment of new UK marketing manager Mike Shaw. Mike joins from Newell Rubbermaid, a global marketer of consumer and commercial
4 nursery today
products, where he worked on leading household brand names including Dymo and Irwin. With over eight years experience successfully marketing UK brands, Mike will be using his expertise to implement strategic planning and drive the launch of Munchkin in to the UK and European nursery market.
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