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(continued from page 7) The Town of Breckenridge provided preparation for the 2009 holiday season,


marketing funding for leveraged those the fourth


quarter


supplemental


the department


of 2009.


holiday In


campaign in November and early December that included the following highlights:


• Radio media tour with 12 stations • Satellite media tour with two Texas news stations • Holiday gift guide tour with news stations across the country


dollars and launched an intensive media


• Five-minute advertorial piece that aired on nine stations and the Travel Channel


• Radio news release distributed to more than 700 U.S. stations • Multimedia news release that attracted more than 800 video views


As the year drew to a close, BRC public relations remained active, assisting with Dew Tour publicity to coordinate local activity shoots and arranging for Tour representatives to meet with FUEL TV and NBC, among other news outlets.


In addition to media outreach activities, the PR department assumed responsibility for the creation of the Breckenridge Official Vacation Planner and Town Guide and led the PR Committee for the Breck150 celebration.


Public Relations: 2009 By The Numbers


• Advertising equivalency: $32,639,842 • Consumer impressions: 391,695,280 • 220 journalists assisted • 67 journalists hosted


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