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highlights & achievements: Public Relations


2009 BRC PR efforts secured coverage with hundreds of news outlets (the following is an abbreviated list):


5280 Magazine


AAA Encompass Magazine About.com


Associated Press BikeDiva.com Boston Herald BudgetTravel.com CheapFlights.com CNN Headline News CyberGolf Magazine Dallas Morning News Denver Magazine Denver Post Des Moines Register Go: Air Tran Airways Magazine Kansas City Star MSNBC New York Times Oklahoman


Outside Magazine Rocky Mountain News San Diego News Network Ski Canada Magazine Ski Magazine St. Louis Post-Dispatch Travel Channel True West Magazine Ty Pennington At Home Magazine USA Today USA Today’s Open Air Magazine Wall Street Journal Weather Channel


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The BRC secured significant national media coverage early in the year with the 2009 Budweiser International Snow Sculpture Championships. Thirty-nine news stations across the country picked up the BRC’s Snow Sculpture video news release, in addition


to nearly every Denver news station and “Good Morning America.”


In February, the BRC public relations department traveled to New York to host a booth at the New York Times Travel Show. While there, the BRC met with writers from New York Daily News, the Travel Channel, National Geographic and several freelancers, among others. BRC public relations also sent Breckenridge


Breckenridge summer vacations, which resulted in placements on the city’s ABC and NBC affiliates.


More than 65 journalists visited Breckenridge in 2009, including “Passports


destination in January to film an Ullr Fest/Summit County segment.


Breck Bike Week media familiarization trip that included journalists magazines.


Bike and Bike


to Great Weekends” crew, which came to Additionally, BRC public relations coordinated a from Mountain Flyer, Mountain


the Travel


Channel’s Samantha Brown and her the


representatives to Houston to promote


The PR department continued to attract the interest of travel media across the country with proactive video news releases and a jump drive media guide loaded with Breckenridge photos and videos. Augmenting these tools was a new FTP site that enabled media to access BRC video and photos online.


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