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Average Daily Rate - Different Look 1: Average Daily Rate and Percentage of Change 2009 vs. 2008 • The annual Average Daily Rate (ADR) for a nightly reservation in Breckenridge was $182. • This represented an 11% decrease from $205 in 2008.


• The MTRIP Colorado aggregate ADR was down 8.3%. The aggregate ADR fell from approximately $275 a night to $253.


• Breckenridge Lodging gave up a significant amount of rate to retain occupancy at a higher level than the MTRiP Colorado aggregate, especially in the first and fourth quarters.


Average Daily Rate (ADR): 2009 vs. 2008 Breckenridge vs. MTRIP Colorado Universe


$50 $100 $150 $200 $250 $300 $350 $400 $450


-$50 $0


Jan Feb Source: MTRIP. Mar Apr May Jun Jul Month Aug Sep Oct Nov Dec


ANNUAL TOTAL


MTRIP Colo. 2008 MTRIP Colo. 2009 Breckenridge % change: 2009 vs. 2008 MTRIP Colo. % change: 2009 vs. 2008 Breckenridge 2008 Breckenridge 2009


$282


$251 $216


$260 $224 $230


$205 $182


$153 $143


$101 $107


$127 $114


$125 $132


$132 $118


$124 $111


$123


$109 $101


$127


$274 $251


-30% 0% 30% 60% 90% 120% 150% 180% 210% 240% 270%


19


ADR


-13.9% -7.8% -13.8% -7.2%


-18.6% -16.2%


7.1% 9.9%


-5.1% -5.4%


-10.0% -8.8%


-5.2% -12.8%


-10.3% -13.4%


-10.3% -3.5% -7.4% -4.2%


-2.9% -0.6%


-8.3% -5.3% -11.1% -8.3%


Percent Change in ADR


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