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appendix b: Market Share


Produced in cooperation with MTRiP, RRC Associates, Breckenridge Resort Chamber Lodging Members and The Breckenridge Resort Chamber, the following graphs illustrate how Breckenridge performs against an aggregate group of 10 competitors in the Colorado mountain/winter/summer industry. The evaluated metric levels include Occupancy Rate, Average Daily Rate and Market Share - Occupancy.


Occupancy Levels and Percentage of Change 2009 vs. 2008 • The annual occupancy rate in Breckenridge for the 2009 calendar year was 33.2%; 2008 was 38.2% (-13.2%). • The MTRiP Colorado "aggregate" occupancy was down 15.8% vs. 2008.


• December 2009 occupancy was down 2.9%. On September 30, 2009, December occupancy was pacing 16% below 2008 and 13% below on Oct 31, 2009.


• Overall, the patterns for occupancy and ADR were consistent with the MTRiP Colorado aggregate.


Occupancy Rate: 2009 vs. 2008 Breckenridge vs. MTRIP Colorado Universe


80% 74.0% 60%


65.0% 57.1%


65.4% 68.8% 56.2% 40%


32.2% 28.2%


20%


9.5% 6.8%


0%


28.0% 24.6%


42.2% 39.8%


30.6% 26.9%


25.5% 19.5%


MTRIP Colo. 2008 MTRIP Colo. 2009 Breckenridge % change: 2009 vs. 2008 MTRIP Colo. % change: 2009 vs. 2008 Breckenridge 2008 Breckenridge 2009


47.9% 46.5%


38.2% 33.2%


17.8% 14.2%


17.9% 14.3%


-20%


-40% Jan Feb Source: MTRIP. Mar Apr May Jun Jul Month Aug Sep Oct Nov Dec


ANNUAL TOTAL


18


Occupancy Rate % Change in Occupancy Rate


-12.2% -14.2% -11.6% -15.1% -18.2% -20.2% -12.4% 3.2% -28.2% -12.3% -12.1% -18.7% -5.7% -16.8% -12.3% -23.8% -23.5% -17.4% -20.1% -25.7% -20.0% -16.3% -2.9% -4.7% -13.2% -15.8%


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