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highlights & achievements: Special Events


Although 2009 was a challenging year economically, BRC- hosted events proved to be a welcome relief to guests and locals alike.


Overall, 2009 event attendance rivaled the success of 2008, bolstered in part by the addition of several new events. The Town of Breckenridge provided supplemental funding for the first quarter of 2009, and with that the BRC expanded its efforts related to the popular Mardi Gras celebration. The BRC subsidized a portion of ticket costs for the event’s Saturday evening Bacchus Ball, added a free “Lundi Gras” concert at the Riverwalk Center on Monday evening and offered cash prizes for


experienced their parade participants. largest crowds to date, with the concert reaching venue capacity and the parade crowd doubling in size.


Fourth of July weekend marked the arrival of the iconic Budweiser Clydesdales team, followed by the successful launch of Breck Bike Week, which welcomed 1,000 participants in the event’s inaugural


activities, Bike Week showcased Breckenridge’s variety of trails and vibrant


cycling community. Events included


year. A week-long series of “no-cost” a


bike-in


movie night, Tour de France viewing parties in the Blue River Plaza and guided group trail rides.


Special Events: 2009 By The Numbers


• Event income: $299,221 • Event sponsorships: $70,870 • Event attendance: 119,607 • Summer event attendance: 61,951 • Winter event attendance: 57,656 -Ullr Fest: 13,450 -International Snow Sculpture: 27,500 -Mardi Gras Celebration: 10,706 -July 4th: 20,000 -Oktoberfest: 29,201 -Lighting of Breck: 1,500


All three Mardi Gras events


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