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DAIRY EVENT & LIVESTOCK SHOW


THE DAIRY EVENT & LIVESTOCK SHOW RELOCATES TO THE NEC


The Royal Association of British Dairy Farmers’ Chief Executive Nick Everinton explains that plans are nearing completion to stage the Dairy Event and Livestock Show on Tuesday 7 and Wednesday 8 September at The NEC, Birmingham, its new venue less than 15 minutes walk from Birmingham airport and railway station


elocating the UK’s largest specialist event to the NEC is proving to be an exciting challenge. In the fi rst instance, the move is enabling us to continue to build on the event in its current format, offering comprehensive technical, business and fi nancial information for the entire UK ruminant sector, and also provide a one-stop shop for dairy, beef, sheep and goat farmers.


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Furthermore, the new venue, with its larger, modern and easy accessed facilities, is destined to make a serious statement of professionalism on behalf of the UK livestock sector; it refl ects the event as up to date and progressive, in particular to retailers and processors, international visitors, the next generation and recruits to the industry. More than 400 exhibitors have confi rmed bookings to date, and approximately 25% of those have booked additional stand space compared with last year.They represent the entire food chain - producers, processors, retailers and suppliers, all helping to build much needed collaboration. Technical, management, marketing and all business aspects of the dairy and livestock industry will be covered, from feeding, genetics and milking equipment to recruitment, fi nancial and environmental management. RABDF’s decision to relocate the event to the NEC provides the opportunity to increase exhibitors - since 2003 numbers have risen by 62%, and also to expand its 2009 attendance, which was up by 12% on the previous year, with increased visitor numbers from both the UK and overseas. The much improved access to the venue via rail and air, as well as road, will for example enable farmers to make a return day trip to the event from throughout England and Wales as well as further afi eld. The airport’s proximity also introduces real advantages for international delegates.


Every one of the indoor exhibitors will be brought together under one roof and located in interlinked exhibition halls which will be divided in to 12 product sector zones enabling farmers to fi nd exhibitors more easily and make better use of their time. A second structure, the Livestock Hall covering more than two acres will accommodate all the livestock and the


56 THE JOURNAL AUGUST 2010 breed societies.


Spending the day in a controlled environment will enable visitors to leave behind their wellington boots and focus on doing business. They will also be able to enjoy the benefi ts of parking on hard standing, award winning catering and onsite accommodation. Gate prices will be fi xed at 2009 rates, with the same discounts available for both pre-event and bulk ticket purchases. Car parking will be free for visitors and exhibitors. We are looking forward to welcoming overseas visitors. A new international visitors’ lounge will also provide the opportunity for farmers and suppliers from overseas to do business with British based companies. For exhibitors, the site offers better visitor


fl ow and the potential for an increased number of contacts. The professional working environment will also enhance effi ciency and offer better access for ‘build-up and breakdown’. Ultimately, the NEC venue will offer the opportunity for future expansion as we plan to build the Dairy Event and Livestock Show to become the fl agship not only for the UK industry, but also to rival its European counterparts.


The Livestock Hall For the fi rst time ever, all stock exhibited at the event will be accommodated under one roof. As a single span structure, the Livestock Hall will not only house the dairy


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