Putting insight at the heart of marketing
July / August 2010 Issue 125
Social media is, well, everywhere, but how close are marketers to actually monetising it?
TALKING ABOUT IT...
MARKETING BUDGET OPTIMISATION James Lawson road tests The Customer
Partnership’s Budget Calculus package. THE ‘BIG DATA’ CHALLENGE
Huge data volumes mean a strong marketing/IT relationship is the industry’s biggest challenge, says Malcolm Duckett.
EVERYBODY’S
BACK TO BASICS
MARKETERS MISS ADDRESSING BASICS IN RUSH TO DIGITAL
ONLINE MARKETING SERVICES
RANGE OF AVAILABLE SERVICES CONTINUES TO GROW
1-2-1: RICHARD LEES
UP CLOSE AND PERSONAL WITH THE DBG DATA GURU
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