NEWS
CUSTOMER-CENTRIC AWARD Korean bank Standard Chartered First Bank has won the Grand Prize at the ‘2010 Customer Centric Management Awards’ event, organised by the CRM Council of The Foundation of Korean Information Industries, for its ‘Customer First’ initiative, which transformed the bank to a customer-centered model. The initiative was built around the bank’s Teradata Relationship Manager software and saw the rollout of a company-wide data- driven programme of new customer-centered processes, product packages and services to create ‘one-to-one’ customer experiences and relationships.
THOMSONLOCAL CHANGES Local business search company
ThomsonLocal.com has promoted Jill Pringle to the position of Marketing Director, reporting directly to Chief Executive Officer Elio Schiavo.
Pringle has been with the company since 2001 and is tasked with reviewing the company’s digital and print product offering, brand position and communications strategy.
ENGAGEONE SAP FIT Pitney Bowes Business Insight has announced that its EngageOne Interactive document generation solution can now be integrated with SAP applications. Developed by BSG Business Services GmbH and SAP-certified as powered by the SAP NetWeaver technology platform, the BSG Interface for EngageOne 1.0 can be used to initiate, conduct and complete interactive document processes at the click of a mouse directly from the SAP ERP application.
DOOR TO DOOR
Royal Mail has launched an online service aimed at helping marketers “take a more intelligent approach to unaddressed mail campaigns”. Customer Finder is a new web- based service with diverse functionality including choosing targets, granular search criteria, and building maps and reports.
4 July / August 2010 Data security DataSeal first for meta-morphix
Data bureaux consultancy meta- morphix, part of the REaD Group, has become the first UK company to have successfully undergone stringent auditing by the BSi to receive its DataSeal. The BSi-backed data security standard was developed by the Direct Marketing Association (DMA) to give members a roadmap for addressing consumer concerns about the security of their personal information and is the only recognised standard for information security management systems other than ISO 27001.
The DataSeal is an accessible
alternative for third-party marketing services suppliers and other companies using data for marketing purposes, to fulfil their information security responsibilities without the need to achieve the extended requirements of the ISO 27001. Seven other organisations holding ISO 27001 certification have already been awarded DataSeals
proud to be the first organisation to have undergone the rigorous audit process to qualify for DataSeal. “As well as yielding greater
meta-morphix MD Rob Salmon.
without undergoing an audit by the BSi, but meta-morphix is the first to have achieved accreditation by going through the rigorous auditing process undertaken by the BSi. Selected by the DMA to test and help specify the auditing requirements for the BSi, the meta- morphix DataSeal bears the historic accreditation number of ‘DS1-001’. Mike Lordan, Chief of Operations for DMA, commented: “meta-morphix should be incredibly
commercial benefits by satisfying prospective clients that they can be entrusted with managing their customers’ data, adoption of the DataSeal scheme will also help to rebuild consumer confidence in sharing their personal details with companies and demonstrate to government that the direct marketing industry has its house in order and does not require yet more regulation to keep it in check.” Rob Salmon, Managing Director of meta-morphix, added: “Our prospects and clients can be confident that our data security provisions have been rigorously checked and approved, ensuring that their outsourced data marketing activities are being delivered by a professional company that takes the issue of data security seriously.”
New online analytics tool from Experian CheetahMail and Alterian
Europe’s leading email marketing provider Experian CheetahMail and customer engagement technology and solutions provider Alterian have announced a partnership to deliver a new web-based digital analytics tool. The companies say the new tool will enable organisations to precisely measure customer engagement and drive greater marketing ROI across email, mobile and social media.
The tool allows organisations to input and analyse multiple data sources to understand which digital marketing messages will resonate best with which customers, at a specific point in time.
Email and SMS campaign history can be viewed alongside contact information, transactional data, and web analytics in addition to Experian’s unique data sets such as Mosaic.
Organisations can then use the tool to develop a detailed understanding of individual customer preferences and behaviours. At a basic level, users can cap frequency of campaigns and create, for example, flags according to levels of spending and age bracket. At a more advanced level, they can develop predictive segments based on values such as propensity to convert, repurchase or engage.
Once the analysis is complete, the data can be set to automatically populate segments and trigger pre- configured, dynamic-content based campaigns. These campaigns can be deployed through email, mobile and social channels, providing an integrated multichannel channel approach designed for top performance. Steve Lomax, Managing Director, Experian CheetahMail EMEA, commented: “Digital innovations are driving a more scientific and personal approach to digital marketing and organisations need to use rich customer insight to underpin their communications strategy.
This new analytics tool means that even marketers with limited multi-channel expertise can make intelligent decisions about how to engage customers through the appropriate digital channels and communicate quickly with them through relevant, targeted campaigns.”
David Eldridge, CEO, Alterian added: “In this digital age, online and social media provides an opportunity for organisations to gain valuable insight into their customer’s interests and allows them to respond accordingly. The new tool helps marketers utilise these media to better meet the needs of their customer.”
www.dmarket.co.uk
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