City Center Vision


A thriving community closely connected to its historic downtown and natural assets is an achievable reality for Rockford. Te City’s remarkable natural advantages will be brought to the fore through a series of closely inter- connected public and private initiatives to encourage Rockfordians to use the river, parks, heritage properties, local businesses, and public spaces on a daily, weekly and annual basis.


Te following defining attributes have been identified as cornerstones for Rockford’s future brand identity:


1. Education


2. “Real/Original” – A Mix of Dynamic Shops, Food, and Entertainment 3. Urban Living 4. Creative and Innovative Commerce 5. Health and Wellness 6. Recreation and Fitness 7. Agriculture 8. Arts and Culture


B


Creating and reinforcing connections to the Rock River is a critical strategy 5


City Center Vision


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