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City Center Vision


Research on communities across America suggests that a thriving downtown, or City Center, is an important contributor to a variety of desirable social and economic outcomes. In addition to providing improved quality of life for area residents, a functional and successful mixed-use commercial core will:


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●● Promote local entrepreneurship, small business and job creation ●● Contribute to job attraction ●● Foster a stronger sense of community among Rockford residents ●● Increase tourism frequency, duration, and economic impact ●● Decrease ‘leakage’ of economic activity to neighboring communities


● ● Attract larger anchor uses including large corporations, higher education institutions, and hospitality uses


Te long-term goal of the Rock River Development Partnership (RRDP) and LiveWorkLearnPlay (LWLP) is to nurture the redevelopment of a City Center that is home to a diversity of Rockford citizens and successful businesses, a gathering place for the broader region, and an engine for economic development.


Small business attraction and job creation are expected outcomes of a revitalized City Center


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City Center Vision


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