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Redevelopment Roadmap Frameworks


An effective Communications strategy is critical to building and maintaining support for the City Center redevelopment efforts. Communications encompass traditional public relations and advertising efforts, as well as public outreach initiatives that actively solicit community input on an on-going basis.


Communications Action Item


Communications plan


Description


Identify key stakeholders, communication channels and rituals


Community outreach


Create tools and outreach sessions that facilitate 2-way communication with stakeholders


Public relations


Proactively communicate with stakeholders through multimedia


RRDP Committee


Customer experience


Partners


12 Month Create CVB, Chamber, EDC


Communications plan


Update Update


36 Month


60 Month


Customer Experience


Rockford Register Star, River District


Hold 4 public outreach sessions, create survey tool for web site


Customer Experience


Rockford Register Star, River District


Create habitual process with local press, create internal process for issuing press releases


Hold 4 public outreach sessions, implement social media strategy


Pursue national press coverage of Rockford success story, continue local press initiatives


Continue outreach and feedback mechanisms


Pursue national press coverage of Rockford success story, continue local press initiatives


G


51


Redevelopment Roadmap


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