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Redevelopment Roadmap Frameworks


Small and Medium Enterprise (SME) Recruitment aims to create a healthy economic environment for small businesses and developers and proactively recruits them to locate in the target redevelopment area(s). A proactive leasing process canvasses the region for top tier commercial operators and recruits them to open small businesses in the City Center.


Small and Medium Enterprise (SME) Recruitment Action Item


Description


Create property a leasing/sales pool


Recruit property owners to participate in leasing process


G


Set up legal and financial documentation


Determine lease terms and conditions, feasible rents, create standardized lease


Set up marketing for leasing/sales process


Collect all compelling facts and figures (zingers), create marketing material (brochures, web-based material, flyers)


RRDP Committee Initiatives Partners


City Center property owners including City of Rockford, EDC


12 Month


Create initial property pool


36 Month


Repeat in second district


60 Month


Repeat process across City Center


Initiatives, Finance City Center property owners, EDC


Complete legal documents and proforma financial analysis


Modify legal documents and proformas for 2nd leasing initiative


Repeat process across City Center


Customer Experience


River District Assn, City Center property owners, EDC


Launch leasing marketing campaign


Launch campaign for 2nd leasing initiative


Repeat process across City Center


Implement leasing process


Recruit high-quality SMEs to locate in the City Center


Initiatives, Finance


Local area businesses, City Center property owners


Prospect Region 1, hold events for prospects, execute legal documents


Repeat for 2nd prospecting region


Repeat across subsequent prospecting regions


48


Redevelopment Roadmap


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