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Redevelopment Roadmap Frameworks


A Community Drivers and Animation program consists of small, medium, and large activities and events that are designed to promote repeat visitation to the City Center by area residents and visitors. Daily and weekly activities and happenings attract a loyal following and take place frequently. Examples include dog-walking clubs, wine-tasting events, and yoga in the park. Events and festivities typically attract large crowds. Tese include existing events, like On the Waterfront and the Rockford Regatta, as well new events that will be programmed in the future.


Community Drivers and Animation (CDA) Action Item


Description Programming


Create list of events, festivities and activities that will attract consistent visitation to the focus area(s) and City Center


Marketing plan


Strategies for communicating and driving visitation to events


Business plan and financial plan


Clearly identifies how CDA is implemented, paid for, measured, staffed


RRDP Committee


Initiatives, Customer Experience


Partners


RAVE, LWLP, city center business owners, CVB, RPD, RDA, The Element


12 Month


Develop initial programming strategy


36 Month


Update programming


60 Month


Continuous improvement and development


Customer Experience


RDA, Chamber of Commerce, CVB


Develop marketing plan and implement initial marketing efforts


Implement full marketing program, refine as needed


Ongoing Marketing G


Initiatives, Finance Chamber of Commerce


Develop business plans and financials


Measure performance against forecast, revise business plans


Implement activation initiatives


Events, rituals, and festivities


Customer Experience


RAVE, LWLP, City Center business owners, CVB, RPD, The Element


Launch Ph 1 CDA program


Evaluate events each quarter, modify and refine events to optimize customer experience, economic development, and repeat visitation


*Financial plans include budgets and funding strategies 47


Transfer responsibility for business plan to organization running events


Shift responsibility to partner organizations including RAVE and the Chamber


Redevelopment Roadmap


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