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Strategic Recommendations Action Items By District District


Redevelopment Strategy


Initiatives ●● Develop a plan to improve the streetscape, way finding and parking signage


● ● Make appropriate modifications to the regulatory environment to permit the activation of the sidewalks and others public areas by Commercial businesses (sidewalk cafés, restaurant and rooftop patios, sidewalk retailing)


East State Street F Main Street


Augment and reinforce the existing local commercial experience while proactively driving visitation to the City Center


● ● Develop and implement a plan to activate and animate vacant lots (e.g. kiosks, new park space, public spaces)


● ● Develop and implement a City Center-wide Community Drivers and Animation (CDA™) program to drive visitation to the area


●● Re-plan and activate the small park at Water and State Streets ●● Conduct facade rehabilitation program and tree planting program


● ● Increase connections between this Commercial district and the riverfront, other civic anchors, a Rockford public market, a future city center education campus, and other city attractions and amenities


●● Create liner buildings along the parking lot


Serve the daytime office worker population and visitors to the West Side entertainment venues


● ● Improve the corner of State and Main and its nearby street level activation by programming appropriate Commercial and civic uses


● ● Attract additional entertainment uses to the area, such as a “Brew and View” theater ●● Develop a conference hotel facility


Madison Street


Build upon success of residential development and complement commercial vitality of East State Street. Pursue adaptive reuse of light industrial and vacant land


●● Attract multi-family residential redevelopment ●● Improve the quality of the streetscape ●● Program active uses at the corner of Madison and State streets


● ● Create liner buildings or improve the streetscape on the east side of the street between State and Walnut ●● Promote adaptive reuse with an incentive toolkit


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Strategic Recommendations


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