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Strategic Recommendations


5. Leverage demographic and psychographic trends. Rockford is well positioned to offer experiences and amenities that are increasingly demanded by tourists, homebuyers and renters, business owners, and other stakeholder groups. Tese include a renewed interest in walkable communities, local and regional Commercial offerings, riverfront development, connections to nature, and a healthier lifestyle.


6. Celebrate Rockford’s history. Te most successful places embrace and embody their history and culture. Rockford’s rich and storied past provides an excellent palette of historical references to be reinforced throughout the revitalization of the City Center.


7. Endorse and enforce the plan. Get explicit endorsements from all critical public and private stakeholders, and evaluate all investment and initiative decisions by how well they reinforce the plan.


8. Adopt a regulatory framework that promotes the activation of the streetscapes along mixed-use Commercial streets and areas. Specific regulations should address parking, storefront patios for food & beverage and retail businesses; streetscape design (including landscaping, street lighting and street furniture); storefront design; and operational regulations (e.g. trash removal, deliveries, snow removal)


9. Create a toolkit of incentives to promote development of new and historic buildings in the City Center. Tese public incentives should help close the financing gap that exists for City Center development projects that reinforce the vision for Rockford.


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Rockford’s unique character should be reinforced by celebrating its long history


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Strategic Recommendations


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