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Strategic Recommendations


1. Concentrate the revitalization efforts and investments in a core geographic area. Te breadth of opportunities for revitalizing and improving Rockford are numerous. Many areas of the City Center have wonderful under- utilized assets, and there are many worthwhile initiatives and programs that can be undertaken. However, these opportunities are dispersed throughout the City and span a geographic area several square miles in size. Tis recommendation to select a focus area in which to concentrate initial revitalization projects is expected to yield the greatest experiential and economic benefits for the larger City of Rockford, and will serve to propel the revitalization of subsequent geographic areas in the City.


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2. Leverage existing assets. Rockford has many historic, natural, civic, and organizational assets that should be leveraged to strengthen the vibrancy and economic vitality of its community. Results can be achieved faster, and at lower levels of investment, by targeting existing assets in lieu of proposing new facilities and developments. More specifically, harnessing the potential of the riverfront, green space, building stock, cultural and civic institutions, and local businesses is critical to a successful revitalization.


3. Create linkages and physical connections. A key strategy to leverage Rockford’s existing assets involves creating and reinforcing connections between amenities, destinations, and key public spaces in Rockford (e.g. Riverwalk, Rockford College, State Street, Main Street, the Museum Campus). Potentially, a public transportation system such as a trolley could be implemented to help accomplish this objective.


4. Develop Commercial* density to enrich and expand Rockford’s experiential offering. Specifically, it is suggested to develop synergistic anchor and secondary Commercial uses at street-level that bring pedestrian traffic, economic growth, and desirable experiences.


* Commercial is defined as those businesses which operate retail, restaurant, entertainment, service, recreation, civic, small office, and cultural uses.


PHASE 1


FOCUS AREA WITH


PUBLIC


INFRASTRUCTURE DEVELOPMENT


RECREATION TRAIL DEVELOPMENT


PEDESTRIAN NODE


SIDEWALK IMPROVEMENT


EAST STATE DISTRICT D E S I GN WO R K SHO P


PAGE 9


A comprehensive transportation plan should promote walking and public transit


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Strategic Recommendations


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