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East State Street Phase 1 District Vision


East State Street is a distinctive historic mixed-use district that is a center of commercial activity in Rockford’s City Center. Currently home to many of Rockford’s popular dining and entertainment offerings, the Phase 1 district area stretches between the Rock River and the 600 block and features prime opportunities for commercial revitalization.


Center of Local Commerce E


Building upon its current identity and character, the vision for this six-block area is to continue improving and expanding the district into a hub that celebrates small commercial businesses including social eateries, treats, evening entertainment, unique retail shops and traditional neighborhood services. Tese businesses should exude the vibrant and pedestrian oriented personality of Rockford, as well as connect people to the Riverfront. As well, the growth of new commercial businesses will further activate the streetscape and expand the mix of goods and services offered, creating a casual and fun-filled environment that attracts people to live and work in and around East State Street, Madison Street, and the Riverfront.


An Entertainment Destination


A focal point of food and entertainment, East State Street pulsates during the day and evenings, with casual restaurants, ethnic cuisine, live music venues, and nightlife that attract a diversity of patrons such as families enjoying the child- friendly restaurants and treats, young urban professionals congregating for a drink after work, parents or singles looking for a night out, or empty-nesters enjoying the social environment. Te restaurants and retailers spill out into the public realm, with sidewalks and rooftop patios bustling and thriving, along with quality merchandising and activated storefronts. Te success of East State Street as the entertainment hub of Rockford will help attract new residents and a boutique hotel to the Street, thus generating more visitation and vitality to the area.


Shopping and dining will be an opportunity to experience true Rockford culture


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East State will build on its reputation as an entertainment destination


Phase 1 Focus Area


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