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Phase 1 Focus Area Implementation Strategy


Based on the district planning and prioritization, a phase 1 focus area was identified for further study and detailed planning. As detailed in Section 7 of the Rockford City Center Commercial Planning Study (CPS), concentrating redevelopment in the focus area while also developing City- wide frameworks and initiatives is critical to achieving success. Tis focus area was selected as it leverages existing behavioral and development trends and assets along East State Street, the Rock River and Madison Street.


A public design session was held with 12 representatives of Judson School of Architecture from May 3-6, 2010. During this time, both students and faculty studied a variety of challenges facing the Phase 1 Focus Area and developed creative solutions to address them.


Te following redevelopment strategy segments the Phase 1 study area into three core sections: East State Street; the Recreation District (which includes a portion of the Riverfront); and Madison Street, highlighting the following elements:


1. Core district vision 2. Existing assets 3. Existing challenges/barriers 4. Redevelopment targets (12-36-60 months) 5. Mixed-Use commercial program


E


The Phase 1 Focus Area includes sections of East State and Madison Street and significant river frontage in the Recreation District


A planning workshop was held the week of May 3rd, 2010 27


Phase 1 Focus Area


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