NEWS FOCUS: FIFA World Cup Concert
UNDER A GROOVE ONE NATION
MAJOR CONCERT CELEBRATION, LOUISE STICKLAND WAS ON THE TOUCHLINE TO REPORT FOR TPi ON THE BUILD-UP TO SOUTH AFRICA’S GOLDEN MOMENT...
On the eve of the 2010 FIFA World Cup, Orlando Stadium in Soweto, Johannesburg, encapsulated a moment in time. A sea of fl ags and the deafening cacophony of vuvuzelas provided the backdrop to an ecstactic, mixed crowd, eagerly anticipating the action-packed line-up of artists as the fi nal three hours of the event were broadcast live worldwide to well over a billion viewers. It takes many things — and more than just the
Beautiful Game and the Black Eyed Peas belting out ‘Tonight’s gonna be a good, good night’ (from ‘I Gotta Feeling’) to unite a nation. But only 16 years ago, just before the newest Rainbow Nation was born and Nelson Mandela became the fi rst democratically elected president of free South Africa, in a time when Soweto
06 • TPi JULY 2010
was still isolated on one side of a bitter racial divide, this scene would have been unimaginable. For anyone who’s passionate about this incredible
country, its energy and potential, and can appreciate how much things have changed and moved forward, it’s not found all the answers yet and there are still many elements to be overcome, but the Kick-Off Concert and the unfolding events of the 2010 FIFA World Cup are a positive endorsement of an inclusive spirit that’s set to grow and improve opportunities for all, for many generations. The 2010 FIFA World Cup Kick-Off Celebration
Concert was produced by Kevin Wall of L.A.-based Control Room, who appointed UK-based Jim Baggott as technical director to co-ordinate the site-wide
Producer Kevin Wall of Control Room
SOWETO, MAY 10 2010. AS THE 19th FIFA WORLD CUP WAS LAUNCHED WITH A
RAINBOW
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