Consumers
How African-American, Latina and Asian-American Women Are Driving Change in the American Consumer Economy
sumed the duties of First Lady and a La- tina donned the robes of a Supreme Court Justice. Yet, historians likely will find that Michelle Obama and Sonia Sotomayor were not only icons for multicultural wo- men of their own generation in the first decade of the 21st century, but also were precursors of an emerging wave of increa- singly empowered multicultural women in the decades to come. Already accounting for nearly a third
M
of the women’s population, multicultural women will be in the majority in a little more than 30 years. Barely 20 years from now, multicultural women will predomi-
any Americans marveled in 2009 as an African-American woman as-
nate among 25- to 44-year-old women -- those most heavily engaged in the life tasks of building careers, forming house- holds and families and raising children. Black, Hispanic, Asian-American and
other multicultural women already wield buying power in excess of $1 trillion and are the primary decision-makers in the vast majority of their homes. This com- pletely new Packaged Facts report provi- des marketing executives with a roadmap to tap into the growing economic clout of multicultural women. The first chapters of the report provide
an overview of market trends and oppor- tunities and the buying power of multicul- tural women. The report continues with
chapters on demographic trends affecting the multicultural women’s market, inclu- ding population growth and economic and social trends. The next section of the report provides an in-depth analysis of the consumer behavior of multicultural women. It includes chapters on how mul- ticultural women spend leisure time and manage and spend money. Other chapters profile their shopping behavior and their attitudes and behavior with respect to fas- hion, health and wellness and car owners- hip. The last chapter of the report analy- zes media usage patterns and receptivity to advertising.
Source: PRNewswire African American Market Facts
Population There is an estimated 40.7 million African Americans in the U.S. That represents 13.5% of the total U.S population. By 2050, it’s estimated that there will be 65.7 mil- lion African Americans in the U.S.
Purchasing Power In 2007, African American’s purchasing power was $913 billion. It’s estimated that by 2013, African Americans will have a purchasing power of $1.2 trillion. Where African Americans are spending their dollars: phone services, utilities, apparel, footwear and groceries.
Internet There are more than 10 million African Americans online.
Media African Americans out rank any other minority in leadership positions in mainstream publications.
Top African American Markets
Market/DMA ....................................... Population New York ............................................. 4 million Chicago ............................................... 1.9 million Atlanta ................................................. 1.6 million Washington D.C. ................................. 1.6 million Philadelphia ......................................... 1.5 million
Source: PRNewswire 94
www.blackeoejournal.com The Black E.O.E. Journal
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