member news
A new perspective on marketing enables Asbestos Companies to reach a whole new audience of buyers Digital Video W
e have all been party to watching the meteoric rise in popularity of business
engaging in digital media during recent years, and those who adopted correctly have been reaping the benefits the internet can deliver. Since the middle of the last decade, buyers no
longer relied on the carefully crafted messages in publications to ascertain what suppliers and competitors can actually deliver, they have utilised the internet to look at what other people are saying and make their own decisions based on the wealth of information at hand. Type ‘Asbestos Removal’ into Google and you are faced with over a quarter of a million search results in the UK alone. So as a business, how do you ensure that your content ranked well within the Search Engine Results Pages (SERPS)? Recent research suggests that videos are 53 times
more likely than traditional web pages to receive an organic first page ranking. Google’s recent launch of ‘Universal Search’, means getting Google page one results is now harder than ever. Google now gives more of its search results to “blended” search results, including video and social media content, often displaying videos and images towards the top of Page 1, in favour of traditional web page results that would have otherwise competed for those first place rankings. Tese changes enable sites with video content (websites/blogs) to quickly achieve first-page rankings for that video content. Digital Video is the most effective way to engage
new customers. Two billion videos are viewed on YouTube every day! By providing short compelling videos on your
website, blog and YouTube, you can instantly engage with potential customers, members of your organisation and your competitors, highlighting your products and services in an open, innovative manner. It is now more cost effective than ever to
showcase your business with corporate video production using digital video technology, and with production and editing costs just a fraction
THE LOW COST MEDIA ENABLING ASBESTOS COMPANIES TO REACH OUT TO THEIR CUSTOMERS, STAFF AND COMPETITORS.
of what they were just a couple of years ago, it now is possible to have a short video produced and distributed for less than £500. Your video clip can be used to convey a wide
range of engaging content including; Company Communications, Exhibition and Event Highlights, Exhibition Events, Product Demonstrations and Case Studies. All of which can be given the appropriate search terms, tags and links back your your website or blog as appropriate. ATAC members Spectra Analysis Ltd were early
adopters of digital video, with their video currently ranked number one on YouTube for the search term ‘Asbestos Surveys’. Digital Video builds upon your digital branding,
adding personality to your business and opening doors in a manner just not possible with traditional
published media. Your videos can be published across a multitude of formats including online streaming via YouTube, your website and blog, and through portable media such as iPods and mobile phones. With buyers now fully reliant on the internet
for researching suppliers, competitors and key information relevant to their needs, low cost digital video is set to become more and more commonplace as companies strive to keep their presence online.
To book a digital video shoot contact Simply Marcomms (SMPR)
www.simplymarcomms.co.uk 0870 199 4044
info@simplymarcomms.co.uk
38
ARCA & ATAC NEWS
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48