Online advertising to become biggest medium
MORE people are going online thanks to cheaper laptops and broadband and the value of internet advertising in the UK will overtake that of TV adverts by 2009, a report suggests.
The Internet Advertising Bureau (IAB) said faster broadband speeds and greater ownership of laptops were helping the growth of web advertising.
Online advertising grew 38% in 2007 to be worth £2.8bn taking its market share to 15.3%, up from 11.4% in 2006, the report showed.
It is curently the biggest medium behind TV and press display advertising.
“It is clear marketing directors now recognise the value of online advertising to drive their business” said Guy Phillipson, chief executive of the IAB.
The growing influence of social networking websites and the introduction of cheap laptops were key drivers of the internet
Pitchcare usage mirrors national online trends behaviour.
advertising boom in Britain, the report suggested.
It also said that the UK had the most developed market in the world.
The report, compiled in partnership with accountancy firm PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), showed the internet was the biggest driver of overall advertising growth in 2007.
The value of all online formats grew, with display adverts, including banners and video, growing 31% last year.
Embedded formats now make up almost 80% of total display advertising after growth in the sector doubled within two years.
Brands are now using search engines more intelligently, getting a greater return on investment through ‘key phrases’ and more accurate targeting that reflects consumer
Classified advertising online saw a 54% growth with recruitment firms remaining the biggest users of online ads, with 25.7% market share.
The automative sector followed with 11.9%, while technology overtook finance for the first time to take third place.
Whilst on a smaller scale, Pitchcare are seeing an increase in website traffic with close to 1,000 new members in the past two months. In addition click throughs from banners and buyers guide advertising has also increased.
The value of online purchases through the Pitchcare shop increases month on month with new products being added daily.
Targetted email promotions have also increased in the past six months with a number of clients from outside the industry wishing to target the Pitchcare membership.
Olympic stadium build to begin early
AT the beginning of April, the contractors
preparing the site for construction of the Olympic Stadium in
London handed it over to Team Stadium, the consortium that was appointed to design and build the project. Team Stadium is now making the final preparations to the area, so it is ready for the start of
construction at the end of May - three months earlier than planned.
The planning submission for the ground works was approved in March 2008. The second planning submission which details what the Stadium will look like will be submitted in May 2008.
All of the existing industrial buildings on the site have been demolished, including warehouses and chemical and metal works.
Soil has been cut from areas that need to be lowered and used to fill others that need to be raised. This will lower the ground level on one side of the site to accommodate the ‘bowl’ design. This bowl, partly built into the ground, will contain the field of play and lower tier of permanent seating. It is expected that, following the Games, one of the Capital’s football clubs will make it their home.
Work will be completed in 2011, leaving time for test events to take place before the Games.
Grounds Maintenance Equipment for Professionals
+44 (0)1332 824777
www.dennisuk.com PROUDLY BRITISH 5
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132