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Design Your Skateboard With
Rough Decks continued from page 96
know about our brand. There are some very famous brands out there, and compared to those, we still need some time to prove ourselves.” One area in which Rough
Decks has made leaps and bounds in establishing that brand, and has, in fact, been a trailblazer in the category, is on the web. In fact, the company’s web presence has gone hand in hand with the development of Rough Decks, which has had a website for as long as there has been a Rough Decks. That
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800-443-1688 Indeed, the company web-
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site is extremely interactive, and boasts a lot of diverse function- ality which would be helpful to any prospective or already loyal customer. An entire photo gallery is devoted to the com- pany’s colorful and exciting line of fully built skateboards, as well as individual parts. Using the Windows Live platform, the site is arranged with a variety of sec- tions, including a blog that also continued on page 100
Online at INDEPENDENTRETAILER.COM
website can be found at http://
rdusagroup.spaces.live.com/, and it has been an excellent market- ing tool. Because Rough Decks is not a retailer, the company re- frains from listing prices online, but buyers can go there to see pictures of the product line, as well as learn details about the products and their availability. “The website has defi nitely had a great effect on our business,” says Wang. “Primarily, it is a great source for customers, and has brought a lot of new ones to us. I think that’s the main reason why it’s been a valuable tool.”
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