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Rough Decks continued from page cover
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some ideas from my daugh- ter and what her classmates at school were interested in.” A product that can be sold re- gardless of season certainly has its benefi ts. Nevertheless, there are certain times of year during which certain items will sell a bit better than others. During the regular season, for example, stained decks and designed trucks and wheels will usually be very strong sellers. Wang attri- butes this to the desire of many customers to “create” or “design” their own custom skateboard,
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using mixed and matched pieces, including various decks, trucks and/or wheels. However, during the holiday season, Wang fi nds that completely built skateboards seem to do better. This is most likely due to the high amount of gift purchases at that time of year, meaning that the items are being bought by those who might not necessarily know which indi- vidual pieces the owner will like. Also, the price of the completed product is more attractive to the gift buyer.
Thus far,
the partnership
that resulted in the formation of Rough Decks has been a suc- cess. The company has attracted many customers interested in the unique and attractive look- ing product offered, as well as the option of selling individual parts, which not all skateboard manufacturers offer. The typical customers include wholesalers, although Rough Decks does also supply some local retail skate shops as well. The feedback has all been very positive, and Rough Decks has had success in establishing its own brand within the category. “Yes, we have very good feedback regarding our quality,” says Wang. “However, we always want more people to
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