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CPB Enterprises 219-932-0127 NEW PRODUCTS Produce Freshies


STUDIES SHOW that nearly one quarter of all fresh pro- duce purchased in America is thrown away because it goes bad. That amounts to almost $650 per year wasted. Howev- er, thanks to a new product on the market, Produce Freshies, fruits and vegetables can be preserved at home far longer. In actuality, it’s nothing new at all, because these little pack- ets of potassium permanganate have been used commercially since the mid 1980s. “People don’t know it, but if


you go into the back rooms of your grocery stores or fl orists,


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know it works and it preserves their fruits and vegetables be- fore they put it out for people to purchase, how come the people who purchase the produce can’t use the same thing once they get it home, just on a small- er scale?” While researching a bug-repellent product they were interested in marketing, Patterson and her husband ac- cidentally stumbled upon the company that manufactures po- tassium permanganate packets for all the commercial entities in the world. They visited the factory and made the decision to take on the product, instead of the bug-repellent.


continued on page 35


they’re using potassium per- manganate,” explains Brenda Patterson of Design-Accents, the company that markets Produce Freshies. “All of your growers, shippers, your pack- ers, have been using this for years. So the idea was, if they


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