7 ANALYSIS
with apartments and low-rise housing in the city centre changing the nature of the shopping centre’s immediate catchment. Destination Dining is the second element
of a £20m investment in the centre, which started on site in May 2008. The first was the adjacent Premium Quarter, which has provided units for a range of aspirational brands including Kurt Geiger, Jones the
Bootmaker, Phase 8 and Jaeger. At the same time owners PruPIM and
Hermes have invested in a new wayfinding system including high-tech touchscreens and colour coded zoning to make the centre easier to navigate. “The attraction of alfresco dining and the later opening of the shopping centre will allow thecentre:mk to maintain its position as
a premium regional shopping destination and help develop a thriving evening economy in the city,” said Goodman.
Find out more: For more information, please contact the author or visit the website:
www.shopping-centre.co.uk/retail & catering
graham.parker@
jldmedia.com
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