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TBI KIDS PROGRAMMING FOCUS


CBeebies and BBCWorldwide’s ZingZillas


There are more kids channels than ever before and more producers making kids content - and yet there has, arguably,not been a true global smash hit for some time.TBI investigates why and takes a look at some of the shows vying to be the next big thing.Ann-Marie Corven reports


The next big thing A


ccording to Kenn Viselman, the man who launched Teletubbies and Thomas the Tank Engine into the US mar-


ket, there has never been a better time to launch a preschool show. He says: “It’s a


6TBI Kids June/July 2010


risk - my country is at war and there is a recession on - but I have never seen a field as open as this one because there hasn’t been an important kids show for decades.”


Putting his money where his mouth is, Viselman has been working on his own


property, The Oogieloves, a family the- atrical release for a preschool audience, which, like Shrek, also seeks to entertain its adult audience. With a spin-off TV series also in the offing, Viselman’s stab at launching his own property was borne out of a frustra-


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