Impulse and Eat Now innovations from McVitie’s


The McVitie’s Cake Company, MCC, has relaunched its impulse cakes range of muffi ns, fl apjacks and slices with a fresh, modern look, designed to display more of the product. The recipe for McVitie’s fl apjack


has also been redeveloped, resulting in a 35 per cent reduction of saturated fat content. The shape has been changed to make it better suited to eating on-the-go. The reduction in saturated fat applies


across the range to McVitie’s Chocolate Hobnob Flapjack, Original Hobnob Flapjack, Oat and Syrup Flapjack and Fruit Flapjack. A prominent fl ash on the front of the packs clearly communicates the reduction. Mike Benton, marketing controller at


McVitie’s Cake Company, commented, “The new look packaging will draw fresh attention to our range of muffi ns, cakes and fl apjacks within the Eat Now market. The larger clear windows in the packaging make the products easier to see and more appealing to consumers helping to generate interest and drive sales for retailers. “The saturated fat reduction across the


McVitie’s range of fl apjacks demonstrates our commitment to producing the best quality products that meet consumer needs, without compromising on taste.” The relaunch of the impulse


cakes range was followed by the announcement of the launch of McVitie’s Medley, a new range of on-the-go biscuit and cereal bars designed to tap into the growth of


out-of-home snacking. The new range combines the taste of McVitie’s Hobnobs and Digestives biscuits with the goodness of cereals, raisins, nuts and milk chocolate. The McVitie’s Medley range is available as


individually wrapped biscuit and cereal bars and is targeted at young adults. Sarah Heynen, UBUK’s


marketing director for sweet biscuits, commented, “McVitie’s Medley has researched extremely well with


shoppers and consumers, with 82 per cent of young men and women saying that they intend to buy Medley. They loved the delicious biscuit combinations of their favourite McVitie’s biscuits, Digestives and Hobnobs, and the fact that it is healthier than a chocolate bar, but more substantial and tasty than a cereal bar. “The fact the range is able to incorporate McVitie’s well-loved biscuit brands that people already feel passionate about defi nitely makes a strong case for stocking McVitie’s Medley. The Tasty and Treat bar market is enjoying massive growth and the launch will help to grow this market even further.”


Cranberry Snackpacks offer vending something different


Cranberry Enterprise is a specialist manufacturer of dried and roasted nuts and fruit snack foods. It has recently extended its range with the addition of two sizes of Snackpack, designed with the vending market in mind.


The new snacks are a tasty new alternative


to crisps and peanuts and cross over between healthy snacks and confectionery treats, meaning that they will appeal to a broad cross-section of customers - not just those looking for a strictly healthy option. They are perfect as a between meal snack or luncheon accompaniment. From over 140 different lines, a


large number of which are produced in the Group’s own factory, Cranberry Enterprise has selected six of its best selling products and pre-packaged them into convenient Snackpacks. The range comprises a healthy snack option - mixed berries; four savoury lines - honey cashews, spicy smoked almonds, mexican cashews and lightly salted & roasted mixed nuts and, for those with a sweeter tooth, yogurt cranberries. There are two pack sizes available, the 40g and


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50g packs have a recommended sales price of £1. These fi t neatly into a vending snack spiral. A smaller, alternative 30g pack size is designed to fi t neatly into a confectionery spiral with a price point of 70p. The products are packed into convenient, strongly branded bags with a clear window, so that customers can plainly see the quality of the contents. Cranberry is the recognised market leader in the retail sector. The company’s pedigree was created over 15 years ago, with the


establishment of a chain of retail self-selection stores. Customers in the South East, in particular, will be familiar with the distinctive Cranberry branding at major transport hubs. All products are sourced from around the world by the company’s wholesale division. Nut products are hand roasted and coated in- house by the group’s own roaster, Cranberry Roasting, which uses Middle Eastern air drying roasting methods rather than the more usual frying or vegetable oil processing. This traditional process produces a vastly superior taste, and a much healthier product.


Besides the Snackpacks, Cranberry products are also available in slightly larger 125g -175g pre-packs called Grab Bags. This size has a price point of £2.25 and the range is somewhat broader with ten different selections. Grab Bags are ideal in the offi ce environment and perfect for sharing. They, too, will fi t into a snack spiral.


Speaking about the Snackpack


launch, director of sales for Cranberry Enterprise, Trevor Stroud, explained, “Our considerable experience of the


June 2010 21


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