cityscape news exhibitions
Evolving Cityscape brand reflects global marketplace
Ninth annual event sees Cityscape Dubai rebranded as Cityscape Global
In a move to reflect the international make-up of Cityscape’s flagship event, the annual Cityscape Dubai conference and exhibition will take on a slightly altered focus this year, and a new identity – with the event rebranded as Cityscape Global. “Cityscape Dubai has not only grown significantly over the last eight years, it has evolved into the most significant real estate platform in the world,” said Rohan Marwaha, managing director, Cityscape. “It is only natural that Dubai hosts Cityscape Global – it is a world-renowned business destination, with infrastructure, accessibility, hotels, transport and facilities. Equally important is the fact that Dubai is a
gateway to more than one third of the world’s population, and an access point to many of the fastest growing real estate markets in the world,” he commented. Chris Speller, group director, Cityscape, added: “Cityscape Global is a new brand,
not a re-launch – it’s a natural development.” The new branding and positioning reflects the fact that Cityscape Dubai has a subst-
antially larger proportion of international participants than any other Cityscape event. Marwaha explained: “In 2009 over 25 percent of registered participants came
from outside of the UAE, which translates into almost 10,000 participants flying in from 115 different countries. We hope to reach a 50-50 percent distribution over the next two years (50 percent from the GCC and 50 percent international).” Speller added: “Cityscape Global will be a true reflection of real estate development across the emerging markets. Major master developers from around the world have confirmed participation, and we have pavilions representing destinations such as Egypt, Qatar, Jordan, Asia, China, the UK and Canada. Delegates will be travelling from as far afield as the US and Brazil.” “Europe and the US have their own major real estate industry events that predominantly attract professionals from those markets. Over the last five years, no event other than Cityscape Dubai has provided access to the Asia Pacific and MENA markets to such a significant degree and scale. Cityscape Global is simply an acknowledgement of this fact. It is a platform which showcases real estate oppor- tunities and provides access to investors from all over the world,” said Marwaha. He continued: “It is worth remembering that, aside from Cityscape Global, we have
grown the Cityscape brand from São Paulo and New York to Singapore and China. In addition we managed to successfully launch Cityscape Saudi Arabia last year. “Cityscape Global is based on more than eight years of building business, trusted partnerships with global associations, bodies and real estate partners. Our global portfolio of products and services that make up the Cityscape brand all stem from the original Cityscape event held in Dubai.” The run-up to Cityscape Global will parade newly introduced business initiatives
which outline the new direction of Cityscape Global. The initiatives include the thought-provoking Cityscape Connect business breakfast held in May, as well as CEO lunches and the City Leaders Forum, an invitation-only event bringing together industry leaders from around the world to discuss issues ranging from policy and planning, to sustainability and urban development. During Cityscape Global, six conferences will run simultaneously and delegates will
be able to access any of the sessions to provide a personalised format optimising knowledge and information opportunities.
Cityscape Global will be held from 4th – 7th October 2010 at the Dubai International Exhibition Centre. For more information go to
www.cityscapeglobal.com
2011 Dates to be announced 4-7 October, 2010
Dubai International Exhibition Centre Dubai, UAE
CITYSCAPE GLOBAL EVENTS 2010/11
4-6 October, 2010
Dubai International Exhibition Centre Dubai, UAE
2-3 November, 2010 New York, USA
23-25 November, 2010 American Chamber of Commerce São Paulo, Brazil
9-11 December, 2010 Bombay Exhibition Centre Mumbai, India
12-14 December, 2010 Four Seasons Hotel Riyadh, Saudi Arabia
48 /
/jun-sep 2010
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