Taxi Companies ‘Click’ In New Seatbelts Campaign
Three of Scotland’s leading taxi companies have signed up to support a new campaign to encourage their employees and passengers to wear their seatbelt every time they get in any vehicle. Glasgow Taxis as well as Edinburgh’s City Cabs and Central Taxis are supporting
from the Scottish Government and Road Safety Scotland which is set to roll out in collaboration with road safety partners, businesses and communities around the country.
On average, more than 27,000 people a year in Scotland are caught not wearing a seatbelt according to the Association of Chief
new campaign aims to encourage drivers and passengers in Scotland to put their seatbelt on every time they get in any vehicle. While seatbelt compliance rates are estimated to be 95%, about 14% of adults don’t wear their seatbelts every time.
It is estimated that 1 in 3 people who are killed in vehicles in Scotland are not wearing seatbelts, and half of those people could have been saved had they worn a seatbelt. More
taxi, distribution and van hire companies as well as private businesses and public sector organisations, are backing the campaign to remind employees, consumers and the general public about the importance of wearing a seatbelt.
branding such as stickers and posters will be in and on vehicles, and in workplaces, homes, shops, buildings and other public spaces around the country. Director of Road Safety Scotland, Michael McDonnell, said: “Seatbelt usage reduces the chance of fatal injury by about 50% but, worryingly, we know that thousands of
people are still risking their lives every year. It’s time for a renewed focus on seatbelt wearing and we think the best way to do this is to spread the word as widely as possible which is why we are delighted that so many partners are supporting Have You Clicked?.”
Robert Dunabie, Vice Chairman of the Scottish Taxi Federation said: “Safety is a fundamental part of our business and Glasgow Taxis, Edinburgh City Cabs and Central
Clicked?’ campaign. Ensuring the safety of our customers, passengers and employees is paramount. Working in the transport industry, we communicate with individuals and groups from all walks of life every day. This gives us the perfect platform to help spread the key
not only to our employees but also to our customers and other road users.”
all drivers and passengers in Scotland but key sub groups who have the lowest compliance rates are: young males, drivers of good vehicles, rear seat passengers and company car drivers.
M
aria Holmes, UK & International Marketing Manager at LTI Vehicles promises she
Research UK Race for Life on 15th
Maria 38 has worked for LTI for over 5 years
money for charity.
Maria has already jumped out of an aeroplane to induce friends and colleagues to give generously, this time she is running 5 kilometres to raise cash for the good cause.
and looking after my 3 year old son, but it’s
Maria’s inspiration comes from having lost close friends and family to cancer and hopes
24
July 2010.
cure for the disease.
“Research goes on all the time but there is never enough money and I hope that I can do my bit” she continued.” I have already committed that if I do it this year and survive, then I will do it every year.”
but rarely breaks into a jog, however she is committed and enjoying the challenge and knows that the thought of reaching her target of £1000 will help her keep on the running track.
Anyone who wishes to sponsor Maria can visit
http://www.raceforlifesponsorme.org/ mariajholmes or send a cheque made payable to Race For Life and post to Maria Holmes at LTI Vehicles, Holyhead Rd, Coventry, CV5 8JJ.
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